Privacy Policy

This policy explains what personal information Richvell Pets collects when you visit richvellpets.com or place an order, why we collect it, who we share it with, and what you can ask us to do about it. For the purposes of data protection law, Richvell Pets is the data controller.

What we collect

Information you give us

• Your name, email address, delivery address and phone number when you order.
• Your payment details — these go directly to our payment processor. We never see or store your full card number.
• Anything you write to us in an email or support message.

Information collected automatically

• Device and browser type, IP address, and the pages you view on the site.
• How you arrived — the ad, link or search that referred you, including advertising click identifiers such as fbclid and UTM parameters.
• Cookies and similar technologies set by us and by the third parties listed below.

Why we use it

• To fulfil your order — taking payment, shipping, sending tracking and receipts, and handling refunds and support.
• To manage subscriptions — processing renewals and sending you advance notice of each one.
• To measure and improve advertising — understanding which ads lead to orders so we do not waste money showing you irrelevant ones.
• To meet legal obligations — tax, accounting and fraud prevention.

Who we share it with

We do not sell your personal information. We share it only with the providers needed to run the shop:

• Whop — payment processing, subscription billing and order records.
• Meta (Facebook/Instagram) — advertising measurement via the Meta pixel, which reports events such as page views and purchases.
• Shipping carriers — the name and address needed to deliver your parcel.
• Email provider — to send order, shipping and renewal notices.

We may also disclose information where we are legally required to, or to protect our rights.

Cookies and tracking

The site sets cookies and uses the Meta pixel and Whop's own analytics to attribute orders to the ad that produced them. If you would rather not be tracked for advertising, you can use your browser's privacy settings, an ad blocker, or Meta's own ad preference controls. Blocking these will not stop you ordering.

How long we keep it

Order records are kept for as long as we are required to for tax and accounting purposes (generally seven years). Marketing data is kept until you ask us to delete it or unsubscribe.

Your rights

Wherever you live, you can ask us to:

• Give you a copy of the personal information we hold about you.
• Correct anything that is wrong.
• Delete your information, where we are not required to keep it.
• Stop using it for marketing.

If you are in the EU or UK, you also have the right to object to processing, to restrict it, to data portability, and to complain to your local supervisory authority. If you are in California, you have the right to know, delete, and opt out of "sale" or "sharing" of personal information — we do not sell it.

To exercise any of these, email hello@richvellpets.com. We will respond within 30 days.

Children

This site is not intended for anyone under 18 and we do not knowingly collect information from children.

Changes

If we change this policy we will update the date at the top of this page. Material changes will be notified by email to customers with an active subscription.

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